There’s no doubt that social media networks in general and Instagram in particular can be any business owners best friend. Not only are they a great source of traffic to your website, but they also offer the best tools to engage with your community. However, since the criticized Instagram algorithm change of 2016 (yes, it’s been that long), users have struggled to understand why their engagement rates are dropping and what they can do to fix it. Gone are the days of chronolog

“GIF” or “Jif”? This is our generation’s “Tomato, tomahto” – No matter how you pronounce the word, we know that GIFs are here to stay. Luckily, these days people are less concerned with grammar and more interested in the image itself. The beloved file format of millennials has recently become the default tool of web humor, alongside memes and viral videos. They have become so widely-used, the word “GIF” was named the 2012 Oxford Dictionary Word of the Year. Once considered ju

We can all agree that social networks have changed the way consumers interact with brands and businesses. It’s a new age of marketing, where having an online presence combined with a solid social media strategy is essential. There’s no doubt that you’re already familiar with platforms like Facebook, Instagram and Twitter. But there’s one network that’s unlike any other. Among many other things, it can be used as a means to grow a community, increase brand awareness and drive

This year, the Internet will glow. That’s a promise. You’ll see tons of beautiful flourishing colors, from soft pastels to flashy neons to the trendy ultra violet. You already know that colors are not only about beauty: they also evoke certain emotions, are used to convey messages and are a prominent part of any business identity. When creating your stunning website, you want to choose a color palette that fits your brand and complements your visual identity. To help you out

Much like meeting someone for the first time, there’s usually one stand out thing about a person that (hopefully) makes them memorable. Well, the same can be said for your brand. That small, interesting thing? Your logo, of course. This crucial visual mark pops up in all kinds of places; from your Facebook page to your stunning website to your business cards. So you want to ensure that it’s on point, on trend and aligned with your brand. While cropped letters, ombre colors an

Google's algorithm is the best kept secret in the world – right after your grandmother's red velvet cake recipe. But what is it exactly? It is the mathematical formula that makes it possible to carry out a ranking of websites each time a person performs a search. This algorithm evolves constantly and adapts to the demands of Internet users. After creating your website, you naturally want it to be visible to the whole world, the aim being to bring you maximum traffic which tra

Not content with having the world's tallest building, biggest shopping centre or a massive island shaped like a palm tree, Dubai is getting its name out there once more, all-be-it in a slightly less flashy style: being the first city in the world to get its own Microsoft-designed font. The specially-commissioned typeface developed in partnership with Microsoft comes in both Latin and Arabic script, and will be available in 23 languages. It now becomes the official font for al

Recently Instagram has established itself as a social reference network in terms of image. But it is not always easy for brands to understand its use, and especially to know success and commitment. We propose these 10 tips to make your brand popular on Instagram. Obviously, these are simple tips and relatively simple to assimilate. There are surely others, but they will already provide you with a good base to venture into the sometimes-hostile jungle that is Instagram. Be reg

Tout ce qu’il faut savoir sur la rédaction de texte et qu’on ne vous a jamais dit ! Grâce à cette infographie, vous découvrirez en un coup d’œil huit conseils de pro pour écrire des articles de blog efficaces. Un article efficace, c’est un article que vous écrivez rapidement et facilement, qui est lu et compris par votre cible et qui incite à l’action. 95 % des lecteurs regardent d'abord les images, puis les légendes, puis les titres. Illustrez & légendez. Au-delà de 3.600

Qu’est-ce que le référencement concrètement (et simplement) ? Le référencement naturel, également appelé SEO consiste à optimiser son site Web d’un point de vue technique et rédactionnel pour lui permettre de se classer dans les premiers résultats de Google. Le travail technique est réalisé par le webmaster, le travail rédactionnel est réalisé par le rédacteur web. Une collaboration étroite entre le webmaster et le rédacteur/référenceur est indispensable pour classer son site

Comment utiliser les hashtags sur les réseaux sociaux ? Ces mots-clés, qui collent la dièse #, peuvent créditer ou démolir vos publications. Mode d’emploi. Seuls ou accolés, ces mots qui suivent le croisillon sont surlignés en bleu et donc « cliquables ». Ils permettent de grouper des contenus similaires ou d’effectuer une recherche pour découvrir les sujets et les centres d’intérêts liés. #expatriation #InboundMarketing ou #USElection2016. Initialement développés par la comm

When the customer is a bit too demanding ... #Webdesigndubai #Design&graphic

Maybe the best packaging of fruit juice in the world! In Armenia, Backbone Branding has created "Squeeze & Fresh", a very intelligent packaging of fruit juice glass that evolves when you drink it. The principle is very simple: each glass bears the fruit that corresponds to the juice in question. As you drink it, you can see the fruit that empties. A relevant and ingenious idea that brings dynamism to food packagings which are, most of the time, far too conventional to attract

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Vous ne jurez que par le nuancier Pantone ? Alors cette nouvelle application mobile est votre « must have » de la rentrée. Pantone vient de révéler Pantone Studio, une application qui identifie les couleurs du célèbre nuancier dans la vie réelle. Il vous suffit de superposer votre smartphone après avoir lancé l’application sur n’importe quel support pour en scanner automatiquement la couleur. Que ce soit votre peau, une façade ou bien le ciel, l’application Pantone est capabl

Thirty 3 had the chance to be part of an extraordinary adventure: the first 🇧🇪 Belgian Week in the UAE 🇦🇪 Very proud of what we achieved and special thanks to H.E. Dominique Mineur, Ambassador of Belgium, Frank De Winne, ou famous Belgian Astronaut and his wife Lena, Gaëtan Desclée de Maredsous, president of the Belgian Business Council of Dubai, Nathalie Van Pelt, Coordinator of the Belgian Business Council and Rola Al Sharif, Marketing & Communication Manager at Barco.